MODERN COMMUNICATION WITHIN THE EQUINE INDUSTRY

modern COMMUNICATION WITHIN THE EQUINE INDUSTRY

A racehorse’s team includes many people with varied missions: trainers, owners, training riders, jockeys, veterinarians, farrier… They all share the major challenge of communicating the necessary information for the proper development of the horse’s performance and health. At the center of this complex communication system is the key triptych: the trainer, the veterinarian, the owner. For them communication issues are also a question of image for their stable or their clinic within the industry, at a time when building a community around a brand is an mandatory marketing step. How can technology and training data serve these different issues and offer simple and innovative communication solutions?

communication

OWNER – TRAINER RELATIONSHIP

Each trainer maintains a special relationship with his owners, privileged, more or less close, within the framework of a partnership at the centre of which is the racehorse. Among the regular topics of discussion, trainers and owners discuss together the horse’s fitness, training abilities, future entries and choice of riders. These choices are made together and are based on the trainer’s unique know-how, his feelings and experience as a horseman working with the horse on a daily basis.

In addition to supporting the trainer’s feelings with objective data, the use of the horse’s training data makes it possible here to provide illustrations and supports for discussions with owners when making decisions. For example, the choice of a distance can be motivated by the analysis of the locomotor profile. Or, the decision to consult the veterinarian for the investigation of a counter-performance may be based on the evolution of training data over time. On a daily basis, a few key data shared according to the trainer’s preferences can give owners concrete insights into the progress of their horses by establishing a relationship of trust.

The Equimetre platform, for example, allows the trainer to send punctual reports to owners to keep them informed of the fitness of their horses, enriching them with photos or voice notes. These reports enable trainers to maintain regular links with their owners, who can then benefit from a tangible link with the training of their horse.

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The new links between the vet and the trainer in the era of telemedicine

Like top athletes, racehorses are monitored on a daily basis by medical teams (veterinarians, osteopaths, nutritional experts, etc.) on the lookout for the slightest warning sign of a pathology. As the trainer is the key link between the horse and these veterinary teams, the training data collected over time can considerably facilitate communication between the trainer and the veterinarian.

 

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By giving veterinarians access to training data, the veterinarian may be able to judge from a distance whether on-site intervention for further examinations is necessary. To analyse a counter-performance, to accompany a rehabilitation, the analysis of locomotor parameters, the evolution of recovery according to the intensity of the work required can give valuable information to the veterinarians.

The accounts of our Equimetre platform include a specific feature developed especially for veterinarians who wish to offer telemedicine services. A system of linked mirror accounts allows a veterinarian to consult the horses of all his clients, who access their own account and see only the training of their own horses. Thus, from their office, veterinarians can analyse longitudinal work, remotely respond to doubts from the trainer and detect early warning signs of pain or abnormal cardio, in order to intervene as soon as possible.

For veterinarians and clinics, telemedicine becomes a key asset in customer relations and service in equine sports medicine.

THE BRANDING OF A STABLE OR A CLINIC

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Like any company, a racing team has an image in the industry. From this image depends the attraction of new owners, the attraction of new employees, and the building of a community around their horses (friends and family of owners, socio-professionals, media, fans, bettors) who will closely follow the results and progress of the stable.

Today, many stables and clinics have set up communication strategies to animate their various networks and get people talking about them. Thanks to promotional videos of their structure, short training clips put in stories on social networks, newsletters, tweets, photo posts on Facebook and Instagram, racing teams are getting up to date.

Sharing monitored training data with Equimetre allows them to offer their community a different, original and innovative support. By communicating on the use of cutting-edge technology such as Equimetre, racing stables can position themselves as structures open to progress, looking for performance and putting all available means at the service of the well-being of their horses.

(The picture on the left is a screenshot of the Facebook page of the french harness trainer Luc Le Texier talking about the interval training of his horse Favori and the data collected with Equimetre during this very training)

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EQUIMETRE

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EQUIMETRE is a technology dedicated to the race horse training and allows to measure :

  • HEART RATE (HR LEVEL DURING  EFFORT / AT REST)

  • GPS (DISTANCE / SPEED / INTERVALS / COURSE)

  • LOCOMOTION (STRIDE LENGTH / STRIDE FREQUENCY)